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Hi, lovely to meet you – I’m Cat

I’m the one behind Herding Cats Digital, Digital Marketing Made Easy. If you’re here then you’re on the journey that I’ve been helping businesses of all shapes and sizes with since 2008.

Is this you?

  • You’re confused by all the information out there regarding Digital Marketing
  • You’re stressed, frustrated and a little bit bewildered about all the terminology & possibly the technology too
  • All you really want to do is generate sales for your business

I’ve been there myself, helped others over the hurdles and let me tell you – it doesn’t have to be that complicated, honest!

With over 10 years experience as a freelancer, a digital agency owner and speaker everything I’ve learnt has been self taught. There were no courses or qualifications in Digital Marketing when I first started, it was such a new concept. Yes, I’m that old!

I have helped businesses, new and established, grow their business online by building their presence, reach and engagement whilst making sure they have a robust strategy and sales funnel to capture leads and sales at every point.

Lovely comments

We’ve been so privileged to work with some fantastic entrepreneurs over the years and they had said some lovely things about us

Review for the book Digital Marketing Made Easy
If you buy this as a paperback, you’ll find that your copy soon gets dog-eared because you will keep on referring back to it! Catherine Skeet-Yaffe has packed all of her knowledge and experience of digital marketing into a concise and easy to follow handbook that will lead you through everything you need to know to get to grips with digital marketing. It’s written in a clear and engaging style – no jargon, no endless stories that digress from the point.,just rock-solid advice and guidance. It’s perfect for anyone who is new to marketing and is feeling overwhelmed. It’s also perfect as a rapid reference for more experienced marketers. It’s one of the best books on marketing that I’ve read in a long time.
Mary Duggan

Creative Coach, Cockleshell Creative

Cat has been amazing and resolved some real issues I had with my social media marketing with patience and understanding. I would highly recommend her to anyone wanting to save the time and stress around it all!
Bee Carter

Bee Well

This campaign proved a roaring success, not only did we gain 1,500 new facebook likes within the 7 days of the campaign, most impressively we sold out of home shirts within a month, a definite first in our history.

Keen to prove this to be no fluke; we set Cat the task of proving so with our away shirt which was launched in the extremely difficult retail month of January. Once again their efforts helped us smash our objectives with better than ever sales figures.

Due to the success of the individual campaigns, we set Cat an ambitious target of raising our facebook likes from 4,700 to over 10,000 within three months. The application, enthusiasm and sheer dedication of Cat ensured this objective was met with plenty of time to spare. We have also seen our following on Twitter double during this period.

I recommend Cat to anybody looking to unlock the endless benefits that social media presents.
Tom Walters

Marketing Manager, Castleford Tigers RUFLC

If you’re after straight talking, practical help with digital marketing Cat is the person to turn to. I was really keen to monetise my website and use social media to engage new costumers, we’re now well on our way with Cat’s help.

Diane Kay

Founder, High Flying PR

Love the inspiring tips and hints about all things marketing from someone who is clearly an expert in the field. Lots to think about and plenty of practical things I can apply in my business.

Louise Turner

Founder, Awards Writers

There is so much I could say about Cat and her digital marketing skills, so I’ll try and keep it concise! Social media was so scary to me but Cat explained all it’s different forms and helped me understand its potential scope. So she showed me how to use the various platforms, but what was I going to say?? I like talking, but hate writing. So one of the greatest tips she gave me was to be relatable, write like you talk, ‘find your voice’, be authentic. I can still hear Cat saying to me “find your voice.” I found my voice on social media thanks to Cat and I enjoy keeping up to date with what’s hot and what’s not via Cat.
Karina Laycock

Personal Stylist, House of Colour